The website was mentioned in the February 23, 2007 episode of Law & Order, Murder Book.

When I watched the episode that night, I found out that the domain name hadn't been registered yet, so I registered it myself. I'm surprised the domain wasn't already registered, since the website was created just due to an offhand, ad-libbed comment by the host of Late Night with Conan O'Brien show, broadcast on the NBC television network. As the New York Times (Dec. 12, '06) mentions, due to the fear of "inappropriate" web content appearing at that URL, NBC set up the site "[i]n a pre-emptive strike inspired as much by the regulations of the Federal Communications Commission as by the laws of comedy".

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